Top 10 marketing tools you need to know about to help you scale up

Industry Highlight
August 31, 2023
Top 10 marketing tools you need to know about to help you scale up

In today's fast-paced digital landscape, having the best marketing tools for businesses can make a significant difference in achieving your goals. With a wide range of options available, it can be overwhelming to select the tools that are best suited to your needs. That's why we've compiled this comprehensive guide to help you navigate through the choices and choose the marketing tools that will elevate your business to new heights.

The Benefits of Using Scalable Marketing Tools

Before diving into the selection process, let's first understand the benefits of using scalable marketing tools for your business. These tools offer a range of advantages that can help streamline your marketing efforts and drive growth. Here are a few key benefits to consider:

Efficiency: Scalable marketing tools automate repetitive tasks, allowing you to focus on more strategic activities. By automating processes such as social media scheduling, email marketing, and lead generation, you can save time and resources.

Cost-effectiveness: Investing in the right marketing tools can help you maximize your budget. By automating tasks and streamlining processes, you can reduce the need for manual labor and potentially lower your overall marketing costs.

Data-driven insights: Many scalable marketing tools offer robust user analytics and reporting capabilities. By leveraging these insights, you can make data-driven decisions to optimize your marketing strategies and improve your ROI.

Improved collaboration: Marketing tools often come with built-in collaboration features, allowing team members to work together seamlessly. This not only improves efficiency but also enhances communication and coordination within your marketing team.

Now that we understand the benefits, let's explore the key categories of marketing tools and discuss some top options within each category.

1. Sprout Social: elevate your social media game

In the realm of social media management, Sprout Social stands out as a powerhouse. This platform offers an extensive suite of tools to measure, manage, and optimise your social media campaigns.

With its robust analytics, content scheduling, and comprehensive reporting, Sprout Social empowers businesses to gauge the effectiveness of their social media endeavours. Whether you're aiming to enhance brand awareness, engage with your audience, or foster growth, Sprout Social has you covered.

2. Leadpages: crafting conversions through landing pages

Converting website visitors into leads is a cornerstone of effective marketing, and Leadpages specialises in creating high-converting landing pages.

Equipped with templates, drag-and-drop editing, and analytics, Leadpages simplifies the process of building landing pages that resonate with your audience. By optimising landing pages for conversions, businesses can bolster their email lists and drive growth with minimal effort.

3. Creatopy: streamlined visual content creation

Elevate your marketing and advertising with Creatopy – an intuitive online design platform for creating captivating visual content. With user-friendly features, a range of templates, and collaborative tools, you'll effortlessly craft designs that engage and convert.

From solo entrepreneurs to dynamic teams, Creatopy adapts to your needs and budget, ensuring your content shines and performs.

4. UserTesting: empathy-driven insights

Understanding user behaviour and preferences is critical, and UserTesting is designed to provide valuable insights. This platform allows businesses to gather real-time feedback through user testing and feedback collection.

By gaining a deeper understanding of user experiences, businesses can refine their marketing strategies and create more customer-centric campaigns.

5. Zapier: automate and amplify

Streamlining your marketing tasks has never been easier with Zapier, an automation platform that connects various apps and services seamlessly.

Zapier's array of integrations spans CRM, email marketing, social media, and more, enabling businesses to automate routine processes and reclaim valuable time.

If efficiency is your goal, Zapier can help you integrate, automate, and elevate your marketing efforts like never before.

6. Marketo: empowering marketing automation

Marketo emerges as a comprehensive marketing automation platform that goes beyond the basics. While it's more intricate than some alternatives, its robust features are tailored for businesses aiming to scale their marketing efforts.

From customer relationship management to personalised campaign creation, Marketo's capabilities are designed to enhance customer engagement and drive results.

7. Missinglettr: amplify social sharing

Missinglettr steps into the spotlight by automating social media sharing of your content. The platform creates a year-long social media campaign for every blog post, driving consistent traffic and engagement.

With minimal effort, businesses can extend the lifespan of their content and enhance their online visibility.

8. Mention: real-time brand monitoring

Maintaining your brand's reputation and monitoring mentions in real-time is essential, and Mention excels in this area. This tool enables businesses to track brand mentions across social media platforms, news outlets, and more.

By staying on top of brand conversations, businesses can swiftly respond to customer feedback, manage their reputation, and make data-driven marketing decisions.

9. Pepper Content: transform marketing with diverse talent, AI editing, and wide distribution.

Pepper Content empowers marketers with a comprehensive suite of tools designed to enhance every facet of content marketing. Seamlessly source from a diverse talent pool of 40,000+ skilled creators, ensuring content aligns with brand vision.

Their AI-powered editor can harness quicker, more polished content generation, complete with grammar suggestions, style refinement, and SEO guidance. Content management can be streamlined across channels through the intuitive system, while the content distribution network extends reach via partnerships with 100+ publishers.

Pepper Content offers unmatched efficiency, amplifies content quality, and helps users gain actionable insights, making it an indispensable tool for marketers aiming to optimize productivity, engagement, and results.

10. Asana: masterful project management

Staying organized and efficient is essential in executing successful marketing campaigns, and Asana comes to the rescue as a robust project management tool.

With features encompassing task management, team collaboration, and insightful reporting, Asana empowers businesses to keep projects on track and achieve desired outcomes.

From ideation to execution, Asana ensures that your marketing strategies are well-coordinated and seamlessly executed.

In conclusion, the right marketing tools can significantly amplify your business's growth potential.

Whether you're striving to optimise social media, automate tasks, enhance customer interactions, streamline projects, boost conversions, or execute complex marketing strategies, these top scalable marketing tools offer a diverse range of solutions.

By incorporating these tools into your marketing arsenal, you'll be well-equipped to navigate the dynamic landscape of digital marketing and propel your business forward.

Whether you use all these tools or not, keeping an eye on your tech stack is essential. A proactive approach to optimise your SaaS tools is to use contract management tools to help you monitor your SaaS contracts and effectively manage your software spend. Need a professional? Check out Welii's contract tracking feature now.

‍And find out what your overall SaaS costs are really like with our online spend calculator.


Get answers to your burning questions
Explore our FAQ!

Is it too early to work with Welii since I don't utilize many SaaS solutions?


Shadow IT is present for a company of any size and we always identify 3x more tools than our customers thought. If you spend less than $400k annually on SaaS tools, we'll identify fewer saving opportunities than a client who spends millions, but we'll help you quickly implement a data-driven buying strategy to prevent this wasteful situation from occurring and keep you focused on your business.

Is my data secure when using Welii?


The security of your data is our primary concern. Which is why we have taken appropriate measures to protect your business.

Can I add people from different teams on the same platform?


You are free to add any budget owners or anyone involved in SaaS purchasing to streamline your procurement buying process at no additional cost to our platform.

Can I manage people onboarding and offboarding?


Managing users and identities is a separate business that we don’t do. However, to bring you value and help you with this process, we have partnered with industry leaders like Okta and Auth0 so that we can help you in your Zero Trust Identity process.

Can I use filters to analyse my SaaS inventory?


We have developed a simple and intuitive solution allowing you to analyze all your SaaS inventory data through dashboard and dynamic list views based on search criteria and filters.

I use Spendesk to pay my SaaS tools. What more will you bring us?


Spendesk is an enterprise expense management solution that allows all employees to pay for SaaS tools. Welii will provide you with insight and support to help you optimize your spending, add leverage to your negotiations, and remove the headaches associated with SaaS purchasing.