SaaS survival guide: CFO strategies for pricing and inflation in economic downturns

Industry Highlight
August 3, 2023
SaaS survival guide: CFO strategies for pricing and inflation in economic downturns

Over the last 12 months, the majority of SaaS suppliers on the market increased their prices on average by 15%. Either publicly by changing their price on the website or in ‘secret’ by reducing the allocated discount to their current customers.

An economic downturn can affect durably the SaaS market after years of growth and double-digit performance. SaaS vendors who incentivise their sales on upsell and cross-sales will have trouble meeting their objectives during such a period when their clients are looking for reducing their spending and are more conservative in their purchasing strategy.

So in order to maintain or grow their spending, they will use mechanical levers such as price increases.

Furthermore, during an economic downturn, companies are looking for more profitability by reducing their spending. For some of them, it can go as far as laying off employees but there are some first steps that can be very efficient and it starts with making sure your SaaS stack is not too big for your current and future use.

Therefore, this podcast is split into two major topics that offer CFOs useful tips and practices on SaaS purchasing, as well as, several strategies to secure better pricing while decreasing the volume of licenses:

👉 Part 1: Inflation: tips and good practices CFOs can consider to mitigate

👉 Part 2: Decreasing environment: strategies to secure better pricing while decreasing the volume of licenses

This podcast is in English 🇬🇧

This podcast provides valuable insights and practical tips on budget analysis, negotiating with suppliers, exploring open-source alternatives, and leveraging cloud-based SaaS options.

Listen in to learn how to strike a balance between cost-cutting measures and ensuring access to essential software tools for sustained business growth.

Don't miss this opportunity to equip your organisation with the knowledge to navigate inflation and secure better pricing in challenging times.

Companies such as Jellysmack, Livestorm and Zenchef trust Welii to focus on their growth while maintaining control of their finances, saving up to 36% on their SaaS spend.


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Is it too early to work with Welii since I don't utilize many SaaS solutions?


Shadow IT is present for a company of any size and we always identify 3x more tools than our customers thought. If you spend less than $400k annually on SaaS tools, we'll identify fewer saving opportunities than a client who spends millions, but we'll help you quickly implement a data-driven buying strategy to prevent this wasteful situation from occurring and keep you focused on your business.

Is my data secure when using Welii?


The security of your data is our primary concern. Which is why we have taken appropriate measures to protect your business.

Can I add people from different teams on the same platform?


You are free to add any budget owners or anyone involved in SaaS purchasing to streamline your procurement buying process at no additional cost to our platform.

Can I manage people onboarding and offboarding?


Managing users and identities is a separate business that we don’t do. However, to bring you value and help you with this process, we have partnered with industry leaders like Okta and Auth0 so that we can help you in your Zero Trust Identity process.

Can I use filters to analyse my SaaS inventory?


We have developed a simple and intuitive solution allowing you to analyze all your SaaS inventory data through dashboard and dynamic list views based on search criteria and filters.

I use Spendesk to pay my SaaS tools. What more will you bring us?


Spendesk is an enterprise expense management solution that allows all employees to pay for SaaS tools. Welii will provide you with insight and support to help you optimize your spending, add leverage to your negotiations, and remove the headaches associated with SaaS purchasing.